Experience Natural Cleaning at its Best . PURE AirMD ™ products are non-toxic, organic, biodegradable, earth and human friendly. The colloidal micelle soap formula uses natural enzymatic reactions to break down dirt and grease . PURE AirMD ’s ™ powerful cleaning action comes from its colloidal micelle formula. The formula is also a natural antibacterial agent and combined with the powerful cleaning action of the colloidal micelles, the PURE AirMD ™ product line offers safe, powerful cleaning.