With its unique tail design, lifelike profile, and potent scent and flavor, the Gulp! Alive! Fish Fry provides nonstop fish-enticing action to provoke aggressive strikes from even the most uninterested fish. Looks, feels, and tastes like live bait! This durable alternative to live bait is soft, supple, and proven more effective than natural bait. Ideal for targeting crappie, bluegill, bream, and perch. This non-perishable bait does not require refrigeration. 1" long. 1.9-oz. jar.The next generation in Gulp!