Marketing Your Service Business January 2006, 260 pp., Paperback: 978 1 85418 316 3 Price: $26.95 A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage. A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in
Business & Economics: Marketing / Public Relations from Global Professional Publishing
Consumer Credit Risk Management Helen McNab Peter Taylor Paperback: 978 1 906403 21 8 Price: $49.95 August 2008, 394 pp., 8 3/4" x 9 1/4" Global Professional Publishing The book explores the history of credit scoring and analytics and the rationale behind the reliance on them. It also deals with the UK legal and regulatory regimes within which users must operate, including The Banking Code, The Business Banking Code, Treating Customers Fairly, Responsible Lending, The Competition Act 1998, the Data
When Corporations Rule the World May 2001, 408 pp., Edition: Second Edition Paperback: 978 1 887208 04 8 Price: $18.95 * An international best-seller * Endorsed by Archbishop Desmond Tutu and World Economic Forum Founder Klaus Schwab This second edition updates the reader on the deepening human crisis of the global economy. The gap between rich and poor continues to grow, and people continue to exploit the planet. Korten writes of the new global citizens’ movement of activism in response to corporate