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Advertising Career Directory: A Practical, One-Stop Guide to Getting a Job in Advertising (Career Advisor Series)
Advertising Career Directory: A Practical, One-Stop Guide to Getting a Job in Advertising (Career Advisor Series)
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Advertising Career Directory: A Practical, One-Stop Guide to Getting a
Advertising Career Directory: A Practical, One-Stop Guide to Getting a
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Advertising: Principles & Practice
: 4th Advertising: Principles & Practice : 1/1/1998 : Prentice Hall Professional Technical Reference Only 8 left at this sale price! Preface xvii (4) About the Authors xxi PART I ADVERTISING FOUNDATIONS AND ENVIRONMENT 41 (108) 1 Introduction to Advertising (38) 2 Advertising and Society: Ethics and Regulation 41 (36) 3 Advertising and the Marketing Process 77 4 Advertising Agencies 103 (46) PART II ADVERTISING BACKGROUND, PLANNING, AND STRATEGY 149 (122) 5 The Consumer Audience 149 (42) 6 Strategic
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